Back in the days of dialup (my sympathies to those still burdened with it,) various pay as you go options were available, as is the nature of a telephony based system. However, broadband has always been a subscription affair. Not any more, it would seem.It looks like an interesting idea, but it remains to be seen whether this will be successful or not. Read the full article over at The Register.Bulldog Start@ctive costs £15.50 a month (inc VAT) for a 4 Meg service and includes 400 minutes online each month. Extra time online costs 2.5p a minute. It's only available in London at the moment, although the company plans to increase the number of exchanges getting its LLU treatment.