Just a follow up on this - I queried the price last week with CCL and I got a reply today:
"The price you can see is just a random price our system assigns when it is out of stock and may not reflect the actual price when stock becomes available"
I'm going to hold them to that when they finally get some stock in, but as it stands I retract my statement that they "appear to have jacked the price... up" and although I did not directly accuse them of doing so I recognise that words like these can be misconstrued (especially since GPU availability is such a hot button topic just now) so I am sorry for any reputational damage I may have caused to CCL through my speculation.