This battle won't be over yet. Too much money is involved. Incidentally, adblock, router blocks etc are useless - the data is collected direct from your ISP with currently Virgin Media, TalK Talk and BT interested. That's nearly everyone and they'll get around to everyone else soon if this is allowed to go ahead.
Adblock may stop you seeing the ads but they will still be 'there' in the sense that your data has already been harvested direct from your ISP.