Originally Posted by
ChrisP
I would like to assure you that our online stock levels are accurate and do reflect real-time the saleable stock levels on our database internally. However, it is possible for stock levels to diminish quickly if there is a huge demand for the same product at any one time. I will try to give you a scenario which should illustrate my point:
Our website shows “in stock” for an item which we have 5 saleable stock for, then 10 people order this product around the same time during the day. The orders all progress chronologically through our systems to the payment stage within a few hours, which is the stage where our database allocates stock or back order stock to invoices. The first 5 customers whose payment is successfully taken are allocated the 5 pieces of stock we have on the shelves and the other 5 would have stock allocated on a back order, in anticipation of new stock arriving in the building. These 5 customers would be emailed with a “delay notification” email later that evening, which will include a lead date for new stock to arrive in from our suppliers.
The stock indicators on the website are there purely as an indicator of what we have physically available at that moment in time. We did have stock at the time when we e-mailed but due to the massive demand stock depleted before your order was processed.
We give our customers correct information, to the highest degree of accuracy possible in such a fast paced and fluctuating environment where stock turnover during the day is massive. I would like to assure you that stock issues of this nature are rare although unfortunately a largely unavoidable hazard when dealing with such unpredictable sales demand. We base our stock levels internally on estimated turnover of stock but if this demand is higher than expected, then out of stock items can occur. However, as we have excellent and efficient connections with many suppliers and distributors across the UK and internationally, we are usually able to replenish our stock very quickly where needed. In this case clearly there has been massive demand for this card resulting in stock diminishing faster than expected...
On a positive note, now your order has been placed on ack order as soon as we receive new stock due November 19h your order will be immediately dispatched.
I hope the information I have given to you is helpful and, of course I truly hope your faith has not been dented beyond repair as we certainly do not wish to lose you as a customer. Our growth and development over the past 20 years has been largely due to return business from long-standing customers, who are all greatly appreciated. Thank you for taking the time out to email us and please rest assured that your comments have been read, understood and are being acted upon already in the background.