Stewart, you got issues.
I think because you are at the extreme other end it is easy for people to take the mickey out of you (which they are) and bait you.
It has obviously upset you but if you don't like the hype ignore it. Sure I got Halo 3 coming today (I pre-order most games from Amazon, why bother to drive!?) but I haven't read a review because I only read previews and then make my mind up whether I will like it. Thats why I got Overlord, it looked funny, demo was good and I have enjoyed it very much. I'm not saying I am perfect, its just the way I do it.
Hype is just marketing and almost every media outlet is in somebodies pocket whether by choice or by preference.