Response written by Elan Raja - The Director of Scan Computers
"Hello All,
It’s been some time since I have been tempted enough to feel that I must comment on the views expressed on a topic. Before doing so, I will clearly set out my email structure to avoid any misunderstandings of my comments.
BACKGROUND
Since day “dot” Scan has worked with the HEXUS forum users abiding by the “3xs” philosophy. For those of you that don’t know what it is, we want to give you
1) The right Specification of goods
2) The Right Service levels
3) For you to be satisfied to shop again at Scan.
3 x s = Spec, service, Satisfaction
Over a period of time, we have taken a keen interest in the opinions of HEXUS users expressed by threads on the forum and in ALL INSTANCES they have been read and understood at all managerial levels within Scan. It must be made clear that it is easy to read a problem but far harder to find a commercially viable solution. In reading some threads, I sometimes get the impression that people can forget that Scan is a registered company who can only survive by making a profit.
KEY POINT - HEXUS users feedback is valid to Scan and we will always be doing our best to listen and
act where possible on the comments taking into account the circumstances around the case. To the pessimists out there, WE LOVE YOU UNCONDITIONALLY.
Past events
There have been many instances where we have sold products and there has been a “dispute” over their warranty state. i.e. User claiming defect, manufacturer claiming user damage. Scan get caught in the middle to resolve the dispute. In essence a LOSE-LOSE SITUATION for all. In fact, it is the so-called expert systems builders who get involved in these disputes the most. "Look, I know what I am doing, I have done 1,000 installations before, I would not have broken it!".
I do not want to dwell on this point other than this is what bought about the Scansure concept.
Here are answers to the most common questions I have seen from the forums.
What is SCANSURE?
As it says on the TIN.
“
Important note" - Scansure protection has been specifically designed to reduce the risk of accidental component damage during installation, coupled with giving the customer peace of mind. Our aim with Scansure to encourage people to build their own PC confidently.”
Why is it 28 days ?
TO keep it cheap. As it is installation damage we are insuring against, we feel 28 days is more than enough time.
To do it longer would cost considerably more, and to do it less would cost the same! Hence settling on the 28 days, a month seems a perfectly reasonable length of time to perform an installation.
Why is it OPT-OUT ?
Quite simply because we negotiated hard with the insurance underwriters in order to get the cover as cheap as possible for the large majority of our customers. The underwriters have years, or even centuries, of expertise in calculating risk. The larger the number of people who take out cover across a broad range of components as possible evens out the risk and hence you the customers get a better price. In fact, the experts putting together the more complex systems are getting the best deal!
IT IS CLEARLY MARKED UP FRONT AND OPT-OUT IS ONLY TWO CLICKS. What we did not intend to do is confuse customers like some sites, e.g. budget airlines where is very difficult to work out how to avoid paying for unwanted features. The Scan sure option is the first decision that has to be made in our shopping cart.
Is Scan making money from it?
As I have said above, we are a registered company and not a charity. What more can we say? Scan puts its “heart on its sleeves” and genuinely does its best to work with customers from TOP DOWN.
Market prices are transparent, service levels are not. We are not forcing customers to Buy from Scan, but are encouraging them by offering what we believe is the “3XS philosophy”.
There was even a Crazy theory that Scansure was being used to pay for our “free carriage offer”, just to be clear – We are NOT USING SCANSURE TO PAYFOR HEXUS FREE DELIVERIES.
THE OPT-OUT OPTION, IS CLEAR AND IS TWO CLICKS AND IS NON COMPULSORY.
Why have we got “GREEN TEXT” under each product?
Simple, to get awareness up. This will change to a LOGO in time to come.
Will Scan listen to all the comments?
Scan has made it clear from start that we always listen and TRY to work in a way to resolve what is commercially possible. If some customers choose to shop elsewhere because of a OPT IN, OPT OUT policy we can’t stop them, and have never tried to. Again,
THE Market price is transparent, but LOYALTY AND SERVICE IS NOT.
All I ask is for users to be fair and weigh up the Benefits V the cost (in this case TWO CLICKS TO OPT OUT)
As much as we try, we know you can’t please everyone.
This email has been written to reinforce our commitment and to show that there are NO MYSTERIOUS FORCES AT WORK TO FORCE USERS TO BUY SCANSURE.
Be assured of our valued support and commitment to the forums.
Thanks
Elan"